As, for last few years, financial sector of Bangladesh has become very competitive; banks have also invested heavily on ICT infrastructure. All these initiatives are aimed at improve efficient customer services or offering new services. However, banks have not focused on their branch service management. The typical scenario bank’s branch shows the crowded environment with undisciplined queue of customers. Overall experience of most of the customers going in branch is not a pleasant experience.

Point of view on client satisfaction Prime Bank Limited has been implemented Queue Pro for improvement of the queue system in their 17 branch all over Bangladesh. Under this initiative, they have deployed a queue management solution from Business Automation for providing disciplined & guided customer experience. Customers are selecting the services from a touch screen kiosk, taking a token and waiting in a reserved space. The system is announcing the tokens with displaying the counter number. The branch manager can see the statistics on waiting customers from his desk and can re-arrange the counters in line with the traffic of customers. This has taken the customer services to the next level.

About Prime Bank

In the backdrop of economic liberalization and financial sector reforms, a group of highly successful local entrepreneurs conceived an idea of floating a commercial bank with different outlook. For them, it was competence, excellence and consistent delivery of reliable service with superior value products. Accordingly, Prime Bank was created and commencement of business started on 17th April 1995. The sponsors are reputed personalities in the field of trade and commerce and their stake ranges from shipping to textile and finance to energy etc.Read More